From September 16 to 19, 2021, the International Committee for Marketing and Public Relations (ICOM MPR), together with the ICOM of Russia, will hold an annual conference, which will be held in a hybrid format at the International Numismatic Club Museum in Moscow.
Following the ICOM 2021 theme – The Future of Museums: Recover and Reimagine – ICOM MPR and ICOM RUSSIA invite colleagues worldwide to discuss the new relation with the museum audience. We live in a time of transition that is not only caused by the pandemic but also by profound social, technological, and climate changes. If the museum continues to fulfill a socially relevant role, questions of communication and education are of critical interest.
Let’s talk about communicating the museum in new ways, in new formats – with hopefully new audiences. How can we bridge the gap between on-site and digital? How can we make the museum more accessible by using smart communication strategies? Isn’t the museum itself a special kind of social medium?
The conference fee for all participants – both digital and analog – is 20,- EUR