Let’s Talk! Reimagine the visitor journey

ICOM MPR Hybrid 45th Annual Conference co-organized with ICOM Russia will be held: virtual Worldwide via Zoom and live at the International Numismatic Club Museum and The Pushkin State Museum of Fine Arts, Moscow  – September 16th-19th 2021.

45 years ago, the first ICOM MPR conference was also held in Moscow and was devoted to the theme “Museums and Cultural Exchange”.

The ICOM MPR Annual Conference 2021 is devoted to the theme “Let’s Talk! Reimagine the visitor journey”.

We live in a time of transition that is not only caused by the pandemic but also by profound social, technological, and climate changes. If the museum continues to fulfill a socially relevant role, questions of communication and education are of critical interest.

Let’s talk about communicating the museum in new ways, in new formats – with hopefully new audiences. How can we bridge the gap between on-site and digital? How can we make the museum more accessible by using smart communication strategies? Isn’t the museum itself a special kind of social medium?

The purpose of the Conference is to share best practices and discuss solutions to the presented problems.

The keynotes of the Conference:

• Lisa Baxter, FRSA, Founder, The Experience Business

• Dragana Lucija Ratkovic Aydemir, Founder and CEO of Muze d.o.o

• Boris Akunin, Writer

• Eike Schmidt, General Manager of the Uffizi Gallery, Florence

• Tasia Duske, General Director of Museum Hack

• Gerhard Thiele (Astronaut), Space Shuttle STS-99 Crew

• Artyom Silkin, Director of the Sviyazhsk Island-City Museum-Reserve

• Natalia Nikitina, General Director of the Kolomna Center for Cognitive Tourism "Kolomensky Posad"

• Deborah Ziska, ICOM MPR Co-Chair

• Susan Van't Slot, SKD - Mariniersmuseum

Also, panel discussion participants “Universal tongue of communications – live, hybrid or fully digital?  What language will the Museum speak in the future? ".

Participants:

• Francesco Spagnolo, Curator & Associate Adjunct Professor, University of California, Berkeley, Curator of The MagnesCollection in the Department of Music

• Kristina Krasnyanskaya, Executive Director of the Jewish Museum and Tolerance Centre, Moscow, Russia

• Lia Chechick, Chief Curator, The Jewish Museum and Tolerance Center, Moscow, Russia

• Matthias Henkel, PhD. Chair of ICOM MPR, Guestprofessor at Danubian University, Krems Austria

• Florence Chao, audio description and touch programs curator 海外存珍—順天美術館藏品歸鄉展 近用體驗區 of the Taiwan National Museum of Fine Arts

• Kristina Barekyan, german chancellor fellow, Alexander von Humboldt Foundation, guest researcher at Network of European museum organizations

Special guest: 

Evgeniya Kiseleva, PhD. Head of Interdisciplinary projects of the Pushkin State Museum of Fine arts, assistant professor of Media art and cinema department of the Russian State University the Humanities and Centre for Digital Cultures and Media Literacy of the Higher School of Economics.

And during the Case study block, colleagues will share the implemented museum projects:

• Anna Mikhailova, Director of Ideas for Museums

• Maria Rakhcheeva, Deputy Director of the State Biological Museum. K. A. Timiryazeva

• Elena Kosheleva, Head of Museum Projects, Mosenergo PJSC

• Vyacheslav Klimentov, Deputy Director for Research, Moscow Museum of Cosmonautics

• Elena Marusina, General Director of the Museum of the International Numismatic Club

• Ekaterina Horma, Head of Research and Excursion Services, Special Purpose Garage Museum

• Elena Istyagina-Eliseeva, Director of the State Museum of Sports

Cultural program: 

Visit to the Kolomenskaya Pastila (KOLOMNA PASTILA MUSEUM)

The museum “Kolomenskaya Pastila” is a new type of museum which preserve and present intangible heritage, something ephemeral and elusive: tastes, smells, culture of everyday life, the way of speaking. Museum was open in 2009 in the heart of Kolomna Posad. Museum specialists studied archives and restored the technology of making pastille and created a whole collection of disappeared flavors, each with its own special history.Realization of this project has turned the depressing, dying historical part of the city has turned into a prestigious place to live. The city was included in the top ten most popular small tourist cities in Russia, and pastila in 2014 became the official delicacy of the year of culture of Great Britain-Russia and was included in the line of national souvenirs. In 2016 the project received the Russian Government’s Tourism Award, and in 2017 it became a nominee for the prestigious award “Best European Museum of the year 2017” (EMYA).During these years museum has opened several branches: Museum of Kalach, Museum-residence “Artcommunalka. Erofeev and others”, Museum-Navigator, Literary café “Lazhechnikov”, “Communal Odyssey” (the beginning of the City Archive of Personal memories of Kolomna residents), Pilnyak Center, museum-labaratory “Silk factory” (the factory includes a creative co-working space, a museum and exhibition hall, an experimental laboratory with innovative threads, an art residence and an open production facility with a display of old and new technologies), center of social innovations “Library of Heritage”.